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A Culture of Purpose

Every organization has a culture. For some, this culture has developed over many years, and for others it is still in its infancy stage. Regardless of where your company is at as it relates to developing its culture, it is one of the most important (if not the most important) aspects of your business. Ensuring that the leaders of the company understand it and everyone lives and breathes it, is as important as anything else your business can do. And once you have developed the culture, then your organization can begin to work for the same purpose.

First you must define what culture means. For me, I like this definition of culture – the character and personality of your organization. It’s what makes your organization unique and is the sum of its values, traditions, beliefs, interactions, behaviors, attitudes. This definition allows you to consider every piece of your company and mold it to define your organization’s culture. I’m of the opinion that you can’t just write down what you want your culture to be and magically expect it to happen. I believe it takes thought from the leadership team to consider what they want it to be (mission, vision, core values, etc.) and then allow it to change based on the environment around them.

Once you have defined what your culture is, now your organization can create a culture of purpose. If your organization is able to accomplish this, you have reached a very high level of employee engagement. This culture of purpose will now drive every aspect of your company, including your financial results. Employees want to be surrounded by people who are on fire for what the company is doing. They want managers who are motivated to push the envelope and think differently. All the “fluff” is great, but a purposeful culture is much more important.

I encourage you to take the time and consider your culture. Your ultimate goals should be to focus on finding that culture of purpose and living it. It’s been proven that high-performing cultures lead to high-performing employees. These employees will in turn deliver strong results. If you get the culture right, business results will follow.