Skip to main content



What Do You Do?

You are meeting a customer for the first time or a friend you haven’t seen for a while. While getting acquainted (or re-acquainted) you move to the subject of your career and the question comes up, “So, what do you do?” You could take the easy route and show your title on your business card or you could simply say that you’re in sales or accounting.

As President of Eakes, I have plenty of different answers for that question. I may say that I am responsible for the overall performance of our company, or that I am responsible to drive growth in our company. For simplicity, I may say I wear a lot of hats and do a lot of things. You too, no doubt, can answer the question in lots of different ways.

But if you stop for just a moment to dig a little deeper, maybe you’ll find some insight about what you do that not only impacts your job , but you personally and even your family! While there are as many answers as there are jobs, here are a couple that you may come across:

I Make A Difference. No matter who you are or what you do, you make a difference to your company. Sales, accounting, support or production… whatever it is you do, your company counts on you to do it effectively and wisely, and as a result, to contribute to your company’s success. Your performance counts, and the better you are at it, the more positive a difference you make.

I Am Critical to the Success of My Family. – At the most basic level, my job pays me, which in turn helps me support my family. We don’t really work for a paycheck. Instead we work so that we can maintain and surpass a certain quality of life. What you do at work, while important to your company, is critical to your family!

I Keep My Company Great! From time to time, most companies look forward toward their future. The plan companies create, their strategy, helps them to remain strong and competitive... to be great! And almost everyone is asked to help execute that plan. To that end, YOU have the responsibility to keep your company great!

So, next time you are asked, “What do you do?” Take a moment to reflect on what your job means to you, your company and your family. Think instead about “Why you do what you do”. Who knows what you’ll find!